Overview
It was an absolute pleasure working with the team over at The Times and Sunday Times to help create a fresh new identity for their sports journalism team. ‘Simple & elegant’ was the brief, so our team set about crafting a set of classy CGI idents to help promote this world-famous brand.
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/sunday-times-boulder-3.jpeg)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/sunday-times-boulder-4.webp)
Production
Treatment
Building on the original colour scheme and creative concept, we elevated the creative execution from stylised 3D assets to a full CGI lock up for these eye catching idents.
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/sunday-times-boulder-5.jpg)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/sunday-times-boulder-6.jpg)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/sunday-times-boulder-7.jpg)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/sunday-times-boulder-8.jpeg)