It was an absolute pleasure working with the team over at The Times and Sunday Times to help create a fresh new identity for their sports journalism team. ‘Simple & elegant’ was the brief, so our team set about crafting a set of classy CGI idents to help promote this world-famous brand.

Building on the original colour scheme and creative concept, we elevated the creative execution from stylised 3D assets to a full CGI lock up for these eye catching idents.