Project Overview
Avengo came to us, looking to transform the way airbnb hosts provide local information to their guests while at the same time providing them with a secondary source of income.
As part of the engagement, Avengo wanted us to develop a brand identity, design the UI and UX of their app as well help them go to market with a marketing website and collateral.
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-1.png)
Developing a Brand Identity
At the core of the brand kit sat a unique design device – a lock, that forms part of the logo as well as represents the unlocking of opportunity for landlords to improve their customers experience.
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-2-e1706635646165.png)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-3.png)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-4.png)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-5.png)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-6.png)
Developing a marketing proposition
At the heart of the Avengo model was the concept that landlords could play a larger role in the success of the stay of their guest. To deliver on this brand promise we came up with tag line ‘own the experience’.
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-8.jpg)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-9.webp)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-10.png)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-11.png)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-12.png)
App UX & UI
A clean, intuitive user experience is essential for user uptake and adopting. By mapping out our user journeys of all our different stakeholders we were able to design a simple and effective app for managing host requests and making local recommendations.
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-13.webp)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-14.png)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-15.webp)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-16.jpeg)
Website
As always it’s the little touches that count when it comes to web design. Across the site as a whole, we balanced performance with beautifully designed assets, use of language and interactivity.
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-17.jpeg)
![](https://wearebouldergroup.com/wp-content/uploads/2024/01/avengo-boulder-18.jpeg)