Project Overview
Avengo came to us, looking to transform the way airbnb hosts provide local information to their guests while at the same time providing them with a secondary source of income.
As part of the engagement, Avengo wanted us to develop a brand identity, design the UI and UX of their app as well help them go to market with a marketing website and collateral.
Developing a Brand Identity
At the core of the brand kit sat a unique design device – a lock, that forms part of the logo as well as represents the unlocking of opportunity for landlords to improve their customers experience.
Developing a marketing proposition
At the heart of the Avengo model was the concept that landlords could play a larger role in the success of the stay of their guest. To deliver on this brand promise we came up with tag line ‘own the experience’.
App UX & UI
A clean, intuitive user experience is essential for user uptake and adopting. By mapping out our user journeys of all our different stakeholders we were able to design a simple and effective app for managing host requests and making local recommendations.
Website
As always it’s the little touches that count when it comes to web design. Across the site as a whole, we balanced performance with beautifully designed assets, use of language and interactivity.
