It’s time to turn smart businesses into seismic brands.
It’s no secret that rebranding your own business is not easy.
But we weren’t only rebranding our beloved agency, we were also repositioning it, after an 11 year journey that has seen us evolve from wide-eyed start-up to award-winning integrated agency. It’s been both a cathartic and mildly daunting exercise, honestly appraising our strengths and weaknesses, while recognising our opportunities to differentiate, and to become the best in the world in our chosen field.
The word repositioning suggests that we’re shifting to offer something different. In reality though, we’re doubling down on what we’re best at and most passionate about – working with businesses in the frontier industries of Finance, Tech, Life Sciences and ESG. Bringing a level of creative excellence, experience innovation and meticulous full-funnel strategy that is rarely seen in these categories.
We’ve always held a deep frustration that the most brilliant businesses often have the least inspiring marketing, while fundamentally unimportant brands often gain the accolades and cultural recognition. We envision a future where that script is flipped. Where scientists and engineers, analysts and technologists can see their worlds in a different light. One that is inspired by creativity, powered by innovation and executed with a level of craft usually reserved for fast-moving consumer brands.
So today we are excited to announce the launch of a new proposition, new brand and ultimately a new agency mothership for our existing specialist teams – Boulder Group. This new model enables our clients to deliver more inspiring marketing, faster, and more cost-effectively than ever before. It’s a new breed of agency, with centralised creative, strategy and client servicing that fully integrates with our specialist teams, from moving image production & innovation (Pebble) and brand & website creative (Lava) to media performance & campaign activation (Big Rock).
Importantly, we’re not afraid of client in-housing, in fact we embrace it and even encourage it, recognising that the future model is an agile and cohesive blend of client-agency teams. We call this model ‘Absolute Value’, enabling our clients to tap into what they need, when they need it, powered by strategic thinking from experts in their fields.
So, has it been hard? Perhaps, but then nothing worth having comes easy.
The more important question is whether it has made us more inspired and motivated about the future? Yes, absolutely.
Do drop us a line if you’d like to hear more, or better still, pop in for a cuppa at our Shoreditch HQ.
James, Charlie & Matt
