Boulder has always seen itself as an alternative to the traditional agency model, challenging complex sectors with bold creative, innovative production techniques and Hollywood level craft. Seeking the powerful intersection of big ideas and innovation is why it gives us great pleasure to announce that Alex Parsons has now joined Boulder as Associate Creative Director.
Alex is an award-winning Motion Graphics Designer and Director with over 10 years experience working on global brands including Adidas, PepsiCo and Heineken. He brings a truly unique blend of skills and experience, honed on the hardware of multiple leading motion design studios and pairing that knowledge with a deep understanding of insight lead storytelling from his creative agency years, including at TMS, winning a D&AD Pencil for their work on Adidas ‘Glitch Cliques’ campaign.
Having become accomplished at ‘how’ to animate, the last few years have seen his focus shift to ‘why’ – making sure that every movement on screen has meaning behind it.
James Beveridge, Boulder Group Co-CEO says “It’s fair to say that Alex is a new breed of creative and a fantastic addition to our growing creative department. Craft, innovation and original thinking come naturally to him. We really can’t wait to see the impact this will undoubtedly have on both our team and our clients”.