Boulder has been appointed to lead the launch of City Index’s global rebrand in 2022, following a competitive pitch process. Running across UK, Australian and Singaporean markets later this year, the rebrand marks an all new positioning within the fast-growing and increasingly competitive landscape of trading and investment platforms.
“Our intention is to be different, bold and confident. Refining who we are, what we’re about and setting a new benchmark for our vertical” say Sara Walker, Global Head of Content at StoneX group.
With change required across multiple touch points, from TV and out of home to social and web presence, Boulder drew upon specialist expertise within the group, with Big Rock leading on campaign strategy and creative while Pebble Studios focussed on TVC and campaign asset production.
James Beveridge, Boulder Group Co-CEO says “We’re incredibly pleased to be appointed by City Index as their lead agency for this project. It represents so much of what we stand for – working with ambitious brands and injecting emotive and vibrant creative into sectors that are riddled with mediocrity. We’ll also get to draw upon our deep understanding of the financial services customer journey to excite audiences at every interaction. Watch this space as this one is going to raise the roof, quite literally”.