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Our work on 'Mass Spec Mindsets' wins 2 Awards at Creative Pool.
Boulder Creative Studios + SCIEX were excited to be awarded 2 gongs at The Creative Pool Awards for our Interactive Experience “Mass Spec Mindsets”. We built an immersive experience that would inspire, encourage exploration and challenge the perception of thousands of scientists at the annual ASMS conference.
We built a world first personality quiz that utilised Artificial Intelligence to assign users to a persona of scientist and create a unique AI generated, sharable image that represented their mindset, personality and process in Mass Spectrometry, giving them an opportunity to find and collaborate with like-minded scientists.