CLEARSCORE ▫

Transform 2026 Keynote Film

OVERVIEW

Hold onto your seats. Welcome to ClearScore Transform.

Every year, ClearScore brings together over 400 business customers, partners and investors for their annual keynote: the moment they lay out their products, innovations and ambitions for the year ahead. For six years, Boulder has been the team behind the content that opens that room up. The brief has never changed: cinematic, unapologetically fun, and built to get an audience of 400 genuinely buzzing. But 2026 was the year we took that brief somewhere it had never been before, delivering a show-stopping AI powered visual treat that put the audience at the edge of their seat and all eyes on ClearScore.

400+
keynote attendees
2.5K+
AI prompts
02
month turnaround
60%↗
in project scale for allocated budget

STRATEGY

Making an audience feel transformation, not just watch it.

2026’s keynote was built around a single theme: transformation. The journey ClearScore had already been on, and their plans to revolutionise personal finance through AI and product innovation. But transformation at ClearScore is not a subtle business. When they make a move, it’s seismic and meaningful. A slide deck wasn’t going to cut it. Neither was a polished brand film with a voiceover explaining the journey.

The brief demanded something the audience would genuinely feel. Something that didn’t describe transformation but embodied it, from the first frame to the last.

CREATIVE

Dreaming bigger with an AI-powered pipeline.

The creative breakthrough came from asking a simple question: what if the visual language of the film itself changed as the story unfolded? Rather than illustrate transformation, we could make the audience experience it, by building a film where the aesthetic was in constant, deliberate flux.

That idea led us to the expressive visual world of manga, anime and comic book storytelling. High octane, visually restless, and completely unlike anything an audience of finance professionals would expect to walk into. And it was an idea that, without our AI production pipeline, would have stayed exactly that: an idea.

The scale of world-building, character creation and scene generation required to pull it off would have been impossible inside a conventional timeline and budget. AI gave us the creative freedom to dream bigger, to pursue a visual ambition that stretched far beyond what the resource alone could normally reach.

We built a mixed-media narrative that tracked the changing world around us, introduced ClearScore as the hero of its own story, and even cast founder Justin Basini as an anime character. As the story moved through Brand, Data and Distribution, the visual style shifted with it.

Execution

A kick-off film that sets the tone for the whole event.

The finished film was the centrepiece of the keynote, premiering to an audience of 400 in a room that had no idea what was coming. What they got was a cinematic, mixed-media experience that moved from hand-crafted anime sequences to motion graphics to live-action UI animation, each transition a deliberate visual jolt that kept the energy building throughout.

For all the technology behind it, what landed in that room was something entirely human. Delivered with conviction, craft and a genuine desire to make the audience feel something. That, for us, is the sweet spot where creativity and technology truly meet.

BEHIND THE SCENES/PROMPTS □

AI as a creative amplifier, not a shortcut.

For us, AI is never a cost-cutting measure or a way to simply do things faster. It’s a creative amplifier, a tool that lets us pursue ideas that would otherwise be off the table entirely. For this project, we built a bespoke multi-platform AI production pipeline from scratch, drawing on a carefully curated combination of tools across prompt engineering, character generation, environment building, animation, upscaling and motion. No single tool could have delivered this alone. No traditional production approach could have delivered it at all, not in this timeframe, not at this budget.

The craft behind the AI generations.

The process started with hand-drawn storyboards and human-led creative direction, establishing the narrative, transitions and overarching visual style before any AI work began. Our designers developed key style frames to lock in camera angles, aesthetic tone and design language, before we moved into the pipeline: using Claude as a prompt engineering partner to generate detailed prompts, feeding into Nano Banana for character and environment sheet generation, with those outputs cycled back into

Claude to build reference documentation that maintained consistency across hundreds of individual shots. From there, we moved into Magnific, Seedance 2.0 and Topaz to build out the animated scenes, treating each cut as an individual creative problem that required upward of 40 prompts and render attempts before it was approved. Every shot then returned to human hands for editing, anime motion graphics overlays, screen rotoscoping and UI animation. The joins were invisible. The craft was always front and centre.

Every frame built through hundreds of creative decisions.

Every cut, every shift in style, every transition in the finished film was the product of hundreds of individual prompts, renders and creative calls. The pipeline we built for this project didn’t exist in the same form even a year ago. But for all the technology involved, what the audience experienced was something that felt entirely handmade, built with conviction and a genuine creative ambition to push further than the brief demanded.

GIVE ME MORE ▪