The Dream In Your Head

For many, the dream of owning your own property is just that, a dream. ClearScore are on a mission to make personal finance open and clear for all, for free, for ever, and wanted to create a story that personified the pressure, ambition and challenge it takes to realise this dream. With an AI powered production pipeline, we set about creating a highly emotive, beautifully crafted advert that told the story of one such dreamer as she made the climb on the property ladder, with ClearScore by her side.

leading us to develop an anime look and feel that would allow us to craft emotional connection, elevate the ‘dream-like’ nature of our film and deliver the highest possible production value within our time and budget restrictions.

The brief demanded something the audience would genuinely feel. Something that didn’t describe transformation but embodied it, from the first frame to the last.

As with all of our projects, we start the traditional way – developing our script and storyboards by hand, as per the vision of our Motion Director, mapping the nuance of the home-buying journey, establishing our camera language, shaping the transitions, and integrating ClearScore’s product naturally into the story’s world. From there, we developed a suite of keyframe designs to lock in the film’s visual tone, ensuring our aesthetic ambitions were defined and approved before AI production began.