The focus experts

Chain IQ was created to help global businesses cut costs where it matters most, indirect spend. With CEOs facing tighter margins and mounting regulations, Chain IQ positioned itself as the procurement partner that takes on what others overlook. Working with ChainIQ we reimagined the brand for a modern day audience, developing strategy, identity and a new website all under the businesses mantra of “What’s non-core for you is absolutely core for us.”

Indirect spend doesn’t always get the attention it deserves and is often overlooked. But dig deeper and it becomes a goldmine of untapped value. Chain IQ’s proposition flips the script, proving that smart, strategic thinking can turn overlooked costs into strategic gains. They bring together proprietary tech, deep industry insight, and real-world experience to shine a light on the savings most businesses don’t even know they’re missing, positioning them as the ‘focus experts’

We needed to show the world that Chain IQ doesn’t just manage procurement, they investigate it. The new identity was built to reflect that forensic focus. Think sleek, structured design with layered detail, always rewarding a closer look. Even the logo tells the story: the small ‘i’ in ‘chain’ sits within the larger ‘I’ in ‘IQ’. A nod to the intelligence hidden in the everyday.

To stand out against the competition and the wallpaper of generic B2B visuals, Chain IQ needed something braver. We built a striking image library, full of bold, confident photography that made the brand instantly more ownable. From social posts to global out-of-home campaigns, we gave the brand a cohesive, elevated look. And by using the ‘I’ as a distinctive visual marker, we made the identity unmistakably theirs.

Chain IQ’s old website was doing too much and saying too little. So we stripped it back. Through hands-on workshops, we reshaped their messaging to speak directly to busy C-suite audiences. The new site architecture was built around industry-specific use cases that were easy to navigate, but hard to ignore. And with bold, above-the-fold messaging, we made sure their value landed in seconds, not scrolls.