Land Rover ⮧

DEFENDER OCTA

↘ Overview

Celebrating the Defender OCTA’s rugged performance with beautiful 3D animation.

Working with the incredibly talented team at Imagination, Pebble Studios were tasked with creating a stunning 3D animation to help launch the new limited edition Land Rover Defender OCTA. Creating an arresting filmic experience, guiding the viewer through the creation of the new vehicle, our team of animators and producers working tirelessly to visualise the marriage of rugged performance and style through the creation of dynamic and reactive environments, soundwaves and detailed 3D animation to show the power of OCTA – all building in perfect sync to the growing beat of our music track.

countries conquered

10k

frames rendered

month turnaround

2.5k

3D assets created

Tell me all Just the visuals

↘ Building our world

A visceral, reactive, photo real environment that accentuates the performance of the OCTA.

We worked hand in hand with the team at Imagination to help craft a story that delivered on the key proof points of the new OCTA vehicle, developing storyboards and early stage animation tests to help realise the ambition for the film.

We built realistic terrain environments that represented the base and mid tones of our music track, undulating and moving to the beat of the music. To give a dark and ominous tone to our landscape we used Obsidian as a material, providing a raw, yet also beautiful, feel to our world – much like the Defender OCTA

This hyper realistic environment built and adapted, along with the sound waves, to the rhythm of the music, creating further dynamism and beat integration through perfectly sync’d cinematography throughout the edit..

↘ Technical Animations

Highlighting vehicle features through cinematic storytelling.

Forming from our sound waves, technical visualisations spark to life with colour and movement, delivering impact and drawing attention to the standout features of the vehicle. The natural contours of the elements shine brightly, highlighting the elegant beauty of its design and the power of its performance.

OCTA mode represents the culmination of our animation, a pivotal moment that encapsulates the essence of what the car is capable of. In the final sequence, our environment dynamically responds, presenting a more rugged terrain that skill fully showcases the capabilities of OCTA’s ABS and 6D suspension systems.

MAKING OF ▼

↘ BEHIND THE SCENES

A collaborative approach, creating a unique story for the brand.

From initial animatics and previs, through to modelling and animation our talented team of 10 artists worked across C4D and Houdini to create our story. In a 4 month timeline we worked closely with Imagination and JLR to create an original and arresting filmic experience that pushed the boundaries of animation within the automotive marketing landscape – ultimately delivering  a filmic experience that launched the vehicle at bespoke VVIP events around the world as well as through digital and social advertising platforms.