IQUW wanted to develop their brand into something that would pack a punch in their category. Using data and automation to empower its brokers to make swift decisions. This removes the usual friction from complex reinsurance cases, enabling brokers to serve their clients better. This informed our strategic, overarching creative idea: Seamless Risk.
While IQUW’s principals are big names in the industry, this relatively new brand had yet to make a name for itself. There was a clear need to reimagine the brand in a way that brought out its unique strengths, yet without throwing away the brand equity that was already established.
While we retained core elements of the brand, we felt that revolution rather than evolution was required. So once our core strategy was established, we set about reimagining everything about the brand, including Tone of Voice, Fonts, Colours and Photographic styles.
Insurance and reinsurance are complex areas, involving global risks and billions of pounds. IQUW’s primary clients, insurance brokers, face the challenge of arranging suitable cover for very complex risks. As such, the underwriting process can be lengthy and complicated. IQUW provides a smoother broker experience by empowering its expert underwriters to be decision-makers in their own right, with data, intelligence and automation, enabling IQUW to promise what brokers need most:
