Together with Audible Europe, we went on a 1,800 mile road trip across two countries, created a 360 social campaign across four markets and built a fully integrated influencer campaign – all celebrating the joy of audiobook listening in Summer.
Our Summer Listens campaign had more arms and far-reaching tentacles than a sunbathing Octopus, so let’s take you through a few of them below!
Audible needed help convincing European holidaymakers that audiobooks make for the perfect travel companion. They also knew they had to shift the perception that Audible only offers a narrow selection of “beach reads,” to an awareness of their wide offering across every genre.
To help them do just that, Audible needed a standout idea. An idea that aligned with their global campaign, resonated with summer travellers, showcased the full range of Audible titles, and made discovering new listens easier than ever!
In Summer 2025, we launched Audible Summer Listens, an integrated 360° campaign across four European markets (Germany, France, Italy, and Spain) positioning audiobooks as the essential companion for summer vacations.
Over 11 days in July and August, the activation travelled 1,800 miles across 9 unique locations, creating memorable brand experiences for nearly 1,300 customers while generating millions of impressions across social channels through owned content and 30 influencer partnerships.
The Audible Summer Listens roadshow travelled 1,800 miles across France and Germany over 11 days, bringing the brand experience to 9 carefully selected locations targeting beaches, urban spots and festival spaces.
All holiday-goers had to do was pick their favourite genre, pick their favourite flavour, sit back, relax and let their imagination take over!
We needed the Summer Listens identity to feel like a natural extension of Audible’s ongoing global brand campaign. We maintained the core message “There’s more to imagine when you listen” but made sure the visual approach felt distinctly Summery. In everything we created, from beachside tote bags to bespoke lolly packaging, the Audible brand came to life with a bold, bright Summery shine. The result, if we say so ourselves, was a summer brand identity that felt fresh, ownable and distinctly Audible.
